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Hyundai has previewed the first images of the upcoming Ioniq 5, showing a fundamental shift in its design language.

14 Jan 2021 | International News : South Korea

Hyundai Motor Company has unveiled the first teaser images of the highly anticipated Ioniq 5, the first model in its Ioniq dedicated bettery electric lineup brand.

The Ioniq 5 will be the first vehicle mated with Hyundai Motor Group's Electric-Global Modular Platform, an innovative system made exclusively for next-generation Battery Electric Vehicles (BEVs) that will launch a new era of clean mobility for the company.

The front end of the new Ioniq 5 shows a different design language compared to previous Hyundai models
The Ioniq 5's distinctive and innovative design provides a unique experience that can only be enjoyed in dedicated BEVs, suggesting a fundamental shift in design approach. Its signature design elements include Parametric Pixels, the smallest unit of digital imaging, as well as its eco-friendly Colour Material Finish direction that connects the analogue with digital emotions, showcasing the Ioniq's timeless design value.

The Ioniq 5's front end is adorned with arrays of pixel-inspired lights suggestive of the digital technology within. It is also the first Hyundai vehicle to feature a clamshell bonnet that spans the entire width of the car, thus minimising panel gaps and creating a clean and high-tech overall look. Aero-optimised wheels further echo the Parametric Pixel design theme, offered in a super-sized 20-inch diameter, the largest rims ever fitted to a Hyundai EV. 

Hyundai has also released four teaser videos to spark curiosity about the new model, each presenting viewers with a sneak peek at the Ioniq 5's core technologies. Beginning with these videos, Hyundai plans to release even more engaging content that highlights the enhanced lifestyle that new Ioniq 5 customers will experience, culminating with the debut of the Ioniq 5 during a virtual world premiere event in February 2021.

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