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With Audi Sport's new dual leadership, the management team is now complete, allowing strategic focus to switch to electrification for motorsport and production.

21 Jan 2021 | International News : Germany


An important new addition at Audi Sport GmbH, Dr. Sebastian Grams will complete the management team at the Audi high-performance operation starting 1 March 2021. He assumes the helm of the subsidiary together with Managing Director Julius Seebach.

Grams succeeds Oliver Hoffmann, who has headed Technical Development at Audi as Chief Operating Officer since July 2020 and also chairs the Advisory Board of Audi Sport GmbH.

Grams will be responsible in his role as Managing Director for the series-production range at Audi Sport GmbH. In addition to the high-performance models, this also includes vehicle customisation. In the future, Julius Seebach will increasingly be advancing the strategic realignment of international motorsport activities.

Seebach has been with Audi Sport since 2017, serving as Managing Director since May 2019. During this time, Audi Sport successfully implemented the largest international model initiative in its history and pressed ahead with a consistent electrification strategy. As part of its transformation, Seebach successfully merged the Audi's factory and customer racing programs into Audi Sport GmbH and developed the new Audi motorsport strategy.

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