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The 350,000th Ducati Monster has been delivered with Ducati's CEO Claudio Domenicali personally handed over the bike to the new owner at the Ducati factory.

21 Jan 2021 | International News : Italy


The Ducati Monster has reached a significant milestone in its history with the delivery of the 350,000th model. A Monster 1200 S 'Black on Black', which Ducati CEO Claudio Domenicali and the Director of the Ducati Design Centre Andrea Ferraresi personally delivered to its owner, the Ducatista Sebastien Francois Yves Herve De Rose.

Mr. De Rose, who ordered the Monster 1200 S from the Ducati dealer in Milan, was invited to Borgo Panigale for the occasion. The bike was personalised with a plate bearing the number 350,000 and was delivered to the owner accompanied by a certificate of authenticity signed by Claudio Domenicali and a sketch of the Monster signed by the designer Angelo Amato.

The 350,000th Ducati Monster produced had a special plate on it marking its special status, together with Claudio Domenicali's autograph
The Monster is the biggest selling Ducati model of all time, as well as the longest-serving motorcycle in the range. Its legend was created in 1992 when the company had the intuition of putting on the road a Ducati with a superbike chassis stripped of the fairings and all elements not strictly necessary.

With the launch of the M900 model, the first Monster ever, Ducati was able to give rise to a new segment of the motorcycle market - the sports naked - creating a bike that has represented a true benchmark for several generations.

Over the course of almost 30 years the Monster has changed, improved and evolved from a technical and aesthetic point of view, but without ever losing sight of its main goal, to be a fun-to-ride bike for motorcyclists from all over the world and inspire new generations of enthusiasts.

From the Monster 600, which opened the Ducati world to many young motorcyclists, to the second generation with the 696 and 1100 models, passing through the four-valve versions, up to the most recent 797, 821 and 1200, the Monster represents an extraordinary success for the brand and for the Ducati company.

Harley Davidson designer Agelo Amato giving De Rose a personalised tour of the Ducati museum
On 2 December 2020, Ducati presented the new generation of the Monster to the public, which will arrive in dealerships in 2021. A light and essential bike, inspired by the original recipe from 1992, with a frame derived from the superbike and a high-performance engine perfect for road use.

Featuring a modern and innovative design, the new Monster is the ideal choice both for those approaching the world of two wheels for the first time and for the expert rider and is ready to inspire new generations of motorcyclists with brilliant but always easy-to-manage performance, extremely low weight, a nimble and intuitive chassis and a prestigious array of electronic equipment.

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