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DS Automobiles launches the DS 7 Crossback Lourve, created in collaboration with the Lourve Museum in Paris and embodying DS' love for travel and culture.

25 Jan 2021 | International News : France



DS Automobiles has revealed its new DS 7 Crossback Lourve, a limited edition model created in collaboration with the Le Louvre museum in Paris. Featuring unique design enhancements and the ability to access over 180 significant works of art through its 12-inch infotainment screen, this exclusive model embraces the exceptional Parisian heritage that makes both DS Automobiles and Le Louvre so distinguishable.

Since its inception in 2015, DS Automobiles has been a patron of Le Louvre museum, which has been a fixture of French culture since 1793. Housing more than 35,000 works of art, including Leonardo da Vinci's famous Mona Lisa, the museum shares with DS Automobiles its values of quality, expertise and French luxury savoir-faire that continue to place Paris in the spotlight on the world stage.

The DS 7 Crossback Lourve is enhanced by design details inspired by iconic Louvre Pyramid
This shared love of art and culture is taken to its natural conclusion in the elegant DS 7 Crossback Lourve in which DS Automobiles' 'art of travel' becomes 'art in travel'.

Thanks to the unique 'A Day at the Louvre' feature, occupants can discover some of Le Louvre museum's most beautiful and important works of art. Using its high-definition 12-inch central infotainment touchscreen as a canvas, the DS 7 Crossback Lourve has access to 182 paintings, portraits and sculptures from the museum's world class collection.

Using either a search engine function or by allowing the system to suggest a new piece each day, the DS 7 Crossback Lourve introduces owners to important works from every collection and gallery that have been specially selected by teams from both Le Louvre museum and DS Automobiles.

Among the inspiring works available are the portrait of the Mona Lisa by Leonardo da Vinci, The Wedding at Cana by Veronese and The Winged Victory of Samothrace. Each piece is brought to life by an accompanying four-minute podcast that reveals its history and secrets.

Every buyer of the DS 7 Crossback Lourve gets a 'Friends of the Louvre' card that grants unlimited admission for one year to the Louvre
The DS 7 Crossback Lourve is available in three colours. Ink Blue, Perla Nera Black and Platinum Grey. The model's exterior features exclusive Louvre badging on the bonnet, front wings and tailgate that reflects the iconic shape of the Ieoh Ming Pei-designed Louvre Pyramid.

The same iconic shape is repeated in the door mirror housings, where the signature Pyramid pattern has been created by DS Automobiles artisans using cutting edge laser etching techniques. Elegant gloss black trim is used on the DS wings that surround the front grille, window surrounds and roof bars, plus it frames the LED tail lamps. There is also a unique Alexandria design for the 20-inch diamond cut alloy wheels.

The luxurious interior is enhanced by numerous design details, such as the pyramid shaped stainless steel air vent controllers that were created using 3D imaging. The pyramid theme features again on the dashboard and is also embossed in the Nappa leather covering of the lidded centre console storage compartment.

Based on the luxuriously appointed Ultra Prestige trim, the DS 7 Crossback Lourve also features the DS' trademark technology that delivers dynamic serenity on the move, such as the camera controlled DS Active Scan Suspension and the DS Connected Pilot level 2 autonomous driving system.

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