reset
Viewed : 780 times

Rafael Nadal, Kia and Babolat collaborate to produce environmentally-friendly tennis bags that harness children's creativity.

03 May 2021 | International News : South Korea


Tennis legend Rafael Nadal has unveiled a limited edition tennis bag jointly created through a collaboration between his longstanding partners Kia and sports equipment manufacturer Babolat, and by harnessing children's creative designs as a central motif. 

The bag, of which there are only 100 made, incorporates drawings of Nadal and his inspirational strides both on and off the court as expressed by children at the Rafa Nadal Foundation. By featuring the young participants' artistic renderings on the theme of movement, it attempts to highlight Kia's brand ethos - 'Movement that inspires' - and Nadal's history-making performance as one of the greatest tennis players of all time. 

The handmade eco-friendly leather bags will be distributed worldwide to Nadal's fans and friends as well as students at the foundation and the Rafa Nadal Academy, with one of the bags offered at a global auction event to help raise funds for supporting the foundation's activities.

To design the bag, hundreds of children from the Rafa Nadal Foundation drew images of things which they identified with Nadal and his inspirational movements. The best drawings illustrative of Nadal's athleticism, colourful style and charisma were then selected to be incorporated into the styling of the bag.

You may also like

1-10 of 20    

Tags :  

kia  nadal  rafael nadal  merchandise  collaboration  project