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The German manufacturer pursues this goal with its specialist divisions, including Porsche Exclusive Manufaktur, Porsche Tequipment, and Porsche Classic.

18 May 2021 | International News : Germany


Fulfilling individual customer wishes forms an important part of Porsche's global offerings. The German automobile manufacturer pursues this goal with its business divisions Porsche Exclusive Manufaktur, Porsche Tequipment, and Porsche Classic. The company now plans to respond to the requests of its customers to an even greater extent with a significantly extended range of bespoke products and services.

This includes various options for the individualisation of Porsche sports cars, turning them into unique one-off products. Porsche is expanding its personalisation options for individual components in its Car Configurator, and is supplementing its offerings for new, used and classic vehicles with a 'Performance Parts' range. This forms the cornerstone of its relationship strategy between client and manufacturer: Having its cars co-created by the customer and realised professionally by Porsche.

Porsche Exclusive Manufaktur is extending the range of options that can be personalised
Porsche Exclusive Manufaktur is successively extending the range of products that can be personalised. Examples include exterior wrap options, illuminated door entry guards, and logo projectors embedded in vehicle doors. Through Tequipment, Porsche also offers numerous accessory products and retrofit options for individual customer vehicles. 

Porsche Classic is responsible for spare parts supply and factory restorations of all of the brand's road-approved classic cars.

The range extends from a selection of original accessories and technical literature, through to new editions of spare parts that are no longer manufactured. Every year, around 100 classic vehicles, including the legendary Porsche 356 visit the Classic workshop for repairs and servicing.

Every year, around 100 classic vehicles, including the legendary Porsche 356 visit the Classic workshop
As testament to Porsche's commitment to preserving its heritage, the company is significantly growing its ability to supply spare parts through factory restorations. The current spare parts range includes more than 60,000 items, and grows each year at an average of 300 new components.

Under its Co-Creation strategy, Porsche is now offering a new interpretation of its famous Sonderwunsch programme from the 1970s, making it possible to design individualised one-off cars in the future. Being the German word for 'special request', the original programme resulted in the creation of the famed 993-generation 911 Speedster.

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