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MINI U.S.A has launched a pair of attention grabbing activations to showcase their new MINI hard-tops and MINI convertibles as part of a two-month campaign that started in April. The campaign includes digital and out-of-home activations in key regions across the United States.

The MINI 'Looking Glass' bus is a double decker bus wrapped in MINI's new Zesty Yellow livery, carrying a new 2022 MINI Convertible in the same colour. The car is displayed prominently on the lower deck of the bus.

The message on the side of the bus - 'Who says you can't find parking in NYC' - brings to light MINI's famous track record as a compact and feisty city car. 

The bus will tour the bustling streets of New York City till 31 May 2021, making appearances at iconic sites like the New York Stock Exchange and the Rockefeller Centre. 

For MINI fans elsewhere, the 2022 MINI hard-top two-door will also be available for viewing digitally. This allows MINI enthusiasts and prospective buyers to view the vehicle unprecedented digital detail. 

Through Google, they will now have the option to inspect the 2022 MINI through Google's augmented reality platform. Created with the UNREAL Engine, the digital models allow customers to get up close and personal with MINI's latest offering before setting foot in a dealership.

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