Land Rover UK launches #Outspiration hunt to encourage people to reconnect with the great outdoors
03 Jun 2021|1,107 views
Land Rover U.K. has launched a digitally-enabled 'treasure' hunt this week as part of a new 'Outspiration' campaign to encourage the British public to explore the outdoors, thereby contributing to the improvement of their mental health and wellbeing.
This initiative ties in with the brand's historical strength in manufacturing off-roading vehicles, such as the Land Rover Defender.
Working in partnership with digital platform Landmark, users can locate picturesque areas of natural beauty on a map. Much like the successful Pokemon Go, the software uses Augmented Reality (AR) to turn the United Kingdom into a real world map of inspiring locations.
Once the user has physically made their way to the location on the map, a content card will pop up, providing information on the area and why it has been selected as a place of 'Outspiration'. The user will then be transported to an 'AR Experience zone', where they can explore an AR-enhanced area.
Land Rover U.K. has launched a digitally-enabled 'treasure' hunt this week as part of a new 'Outspiration' campaign to encourage the British public to explore the outdoors, thereby contributing to the improvement of their mental health and wellbeing.
This initiative ties in with the brand's historical strength in manufacturing off-roading vehicles, such as the Land Rover Defender.
Working in partnership with digital platform Landmark, users can locate picturesque areas of natural beauty on a map. Much like the successful Pokemon Go, the software uses Augmented Reality (AR) to turn the United Kingdom into a real world map of inspiring locations.
Once the user has physically made their way to the location on the map, a content card will pop up, providing information on the area and why it has been selected as a place of 'Outspiration'. The user will then be transported to an 'AR Experience zone', where they can explore an AR-enhanced area.
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