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Hyundai will continue to work closely with the club to create exciting initiatives for Atletico Madrid's players and fans.

08 Jun 2021 | International News : South Korea

Hyundai Motor has extended its multi-year partnership with Club Atletico de Madrid for a further season. This announcement follows Atletico's recent La Liga triumph - the club's first Spanish championship win in seven years.

As part of the partnership, the Hyundai brand logo will continue to be displayed on the sleeve of the Atletico Madrid jersey in all domestic competitions until 2022. Hyundai will also continue to work closely with the club to create exciting initiatives for the club's players and fans.

The all-electric IONIQ 5 powered the athletes' treadmills
Hyundai also unveiled a new video to commemorate its continuation as Global Automotive Partner of Atletico and celebrate the club's recent La Liga title win. The footage features highlights from the past season, while also thanking fans who have continued to support the team.

Since partnering with Atletico Madrid in 2018, Hyundai has engaged in a number of engaging activations with the club's players and fans. Earlier this year, Hyundai organised a special training session featuring the all new Hyundai IONIQ 5. The all-electric vehicle powered the athletes' treadmills.

With this latest announcement, Hyundai further extends its long-standing presence in football at the highest level, having been a FIFA Top Partner since 1999.

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