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The release of 'Higher Power' marks the beginning of a long-term collaboration between the German automaker and Coldplay.

15 Jun 2021 | International News : Germany



Emissions-free driving pleasure has never been greater than with the new BMW iX and BMW i4. The soundtrack for the debut of the all-electric models is called 'Higher Power', performed by world-renowned band Coldplay. The song communicates the power of electrification with the lyrics 'This joy is electric'. The release of 'Higher Power' marks the beginning of a long-term collaboration between BMW and Coldplay.

This is not the first time the two have collaborated. Back in 2014, Coldplay concluded their 'Ghost Stories Tour' at BMW Welt in Munich. A creative connection has therefore been established between the German car manufacturer and the band.

For the BMW Group, the premiere of the BMW iX and the BMW i4 is an important milestone in its transformation towards electric mobility. The company expects all-electric models to account for at least 50% of global vehicle sales from 2030.

In May, Coldplay premiered 'Higher Power' in space. The song was played for the first time on the International Space Station. With the launch for the campaign film for the BMW iX and the BMW i4, fans all over the world can now enjoy the sound of 'Higher Power'.

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