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Incorporating a 360 degree view of the ID.4, the initiative is a first for the social media platform, and digitalises the car shopping process.

16 Jun 2021 | International News : Germany

Volkswagen and Pinterest have launched a unique initiative, allowing Pinterest users to virtually test drive the new Volkswagen ID.4 through the social media platform.

Delivering a full 360 degree view of Volkswagen's electric SUV, the campaign is a first-to-market for Pinterest, and introduces a new element to the car shopping process.

In line with the ID.4's forward-looking design philosophy, Volkswagen's collaboration with Pinterest delivers a new way to reach out to platform users with content that inspires them. Before implementation, more than eight million 'Pinners', or avid Pinterest users have already shown active engagement with automotive content on the platform.

Pinterest users can access the Volkswagen ID.4 test drive experience for free, directly in the Pinterest app.

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