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Ecomove can detect what means of transportation users are currently using, and calculates a personal mobility score.

20 Jun 2021 | International News : Germany


Climate change is arguably the greatest challenge facing humanity in the 21st century. It is therefore important that people understand how much carbon dioxide they are generating themselves, especially through their own mobility. This is precisely where an idea from Audi's Denkwerkstatt, or 'Think Tank', comes into play in the form of its Ecomove app.

The Audi Denkwerkstatt is an ideation and incubation hub operated by Audi AG in Berlin. There, Audi employees on assignments to develop digital business models as part of small, interdisciplinary teams.  They work at the intersection of the larger Audi group and the start-up ecosystem.

The app helps users understand and reduce their personal carbon footprint
It was from this initiative the Ecomove app was born. The app helps users understand and reduce their personal carbon footprint that arises from commuting. It automatically recognises what means of transportation users are currently using and calculates a personal mobility score.

To encourage users to improve their mobility score, Ecomove offers various challenges. For example, users may be prompted to use at least two different modes of transportation for five consecutive days.

More importantly, Ecomove makes it easier to offset carbon emissions via transferrable climate credits. Users can select from a list of environmental and social projects that contribute towards the reduction of emissions, and enjoy an increased mobility score that corresponds to their donations.

Additional information, as well as the app itself, can be found here.

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audi  ecomove  app  ecomove app  green  sustainability  technology  environment  carbon