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Viewers witness a storm created on an epic scale, seeing the all new Nissan Qashqai emerging through the storm and towards them.

21 Jun 2021 | International News : U.K.



As part of the launch of the all new Nissan Qashqai in the United Kingdom, Nissan has devised a unique 3D experiential advertisement.

The campaign features a dramatic 3D experience that announces the arrival of the popular crossover's third generation model. It is the first time that 3D experiential technology has been used in an automotive advertising campaign within Europe.

The vehicle appears to leap out of the screen towards the viewer
This spectacular display is located at one of Britain's most famous landmarks - London's Southbank. Visual depth and volume is created within a massive 'cube', and the vehicle appears to leap out of the screen towards the viewer, creating a sense of drama and excitement. 2D content features on the rear two screens complete the cube-like structure.

The huge six metre, four-sided cube generates a 3D effect, in which viewers witness a storm created on an epic scale. Viewers then see the all new Nissan Qashqai emerging through the storm and heading towards the viewers, appearing to burst out of the screen itself.

Designed, engineered and manufactured in the U.K., the all new Nissan Qashqai is available with a new electrified petrol mild hybrid powertrain. The vehicle boasts a sleeker and roomier design than its predecessors.

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