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Mr. Lars Nielsen will take up the position of Managing Director of BMW Group Asia with effect from 1 September 2021.

27 Jul 2021 | Local News : Singapore


Mr. Lars Nielsen will take up the position of Managing Director of BMW Group Asia, with effect from 1 September 2021.

Mr. Nielsen has been working with the BMW Group since 2008 where he began his career as Director of Sales for BMW Group Denmark in Copenhagen. After four years, he moved to Munich, and took on the position of Area Manager Europe, Market Group North, from January 2012 to December 2014. In January 2015, Mr. Nielsen moved to South East Asia to take on the role of Director of Sales and Marketing for BMW Group Thailand until 2019.

Mr. Christopher Wehner, the current Managing Director of BMW Group Asia, will relocate back to Munich, Germany to take on the position of Vice President for Product and Launch Management, MINI.

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