BMW's Frankfurt stand goes in motion
08 Sep 2009|4,982 views
Among the new cars expected to be launched at the Frankfurt Motor Show include the Vision EfficientDynamics concept car, the X1 Sports Activity Vehicle (SAV), the 320d EfficientDynamics, the ActiveHybrid 7, the ActiveHybrid X6, the 5-Series Gran Turismo, as well as the X5M and X6M.
For the first time, all three BMW brands, BMW, Mini and Rolls-Royce, will be exhibited within the same stand.
"Motor shows are an important aspect of our communication with customers, the media and trade visitors," said Thomas Muderlak who's responsible for the BMW Group's exhibition concept at the IAA. "We are delighted to maintain our tradition of hosting innovative displays at the 2009 Frankfurt Motor Show and present all three brands together for the first time. A highlight for our visitors will be the chance to experience our vehicles actually driving around the BMW stand: we will be interpreting the BMW brand's motto of 'Sheer Driving Pleasure' quite literally."
Among the new cars expected to be launched at the Frankfurt Motor Show include the Vision EfficientDynamics concept car, the X1 Sports Activity Vehicle (SAV), the 320d EfficientDynamics, the ActiveHybrid 7, the ActiveHybrid X6, the 5-Series Gran Turismo, as well as the X5M and X6M.
For the first time, all three BMW brands, BMW, Mini and Rolls-Royce, will be exhibited within the same stand.
"Motor shows are an important aspect of our communication with customers, the media and trade visitors," said Thomas Muderlak who's responsible for the BMW Group's exhibition concept at the IAA. "We are delighted to maintain our tradition of hosting innovative displays at the 2009 Frankfurt Motor Show and present all three brands together for the first time. A highlight for our visitors will be the chance to experience our vehicles actually driving around the BMW stand: we will be interpreting the BMW brand's motto of 'Sheer Driving Pleasure' quite literally."
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