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Mercedes-Benz has cemented its top place as the only European brand in the top ten of U.S.A-based consultancy Interbrand's Best Global Brands for 2021.

23 Oct 2021 | International News : U.S.A


Mercedes-Benz has once again retained its place as the only European brand in Interbran's top ten Best Global Brands for 2021.

The brand with the three-pointed star stands at number eight in the latest rankings published by the renowned U.S.A-based brand consultancy - a position it has held since 2018. The brand value has risen 3% since 2020 to $68.6 billion. It means that Mercedes-Benz retains its position as the world's most valuable luxury car brand for the sixth year in a row, and the only one in the top ten.

"Our continued ranking in the top ten and the increased brand value are successes that we at team Mercedes-Benz are very proud of. This result validates our strategic direction yet again - as a company but also in terms of our brand positioning. Across all our brands, Mercedes-Benz is transitioning from a traditional understanding of luxury to a modern interpretation that emphasises aspects such as approachability, innovation and individuality, that establishes an awareness of a world of new possibilities and that inspires enthusiasm for sustainable mobility," says Bettina Fetzer, Vice President Communications and Marketing Mercedes-Benz AG.

Mercedes-Benz is preparing itself for becoming all-electric before the end of the decade - wherever market conditions allow.

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