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The Lamborghini Urus has stayed as the firm's best-selling model every year following its international launch in December of 2017.

05 Dec 2021 | International News : Italy

The Lamborghini Urus SUV is celebrating four years since its international launch come 4 December 2017.

The Urus kicked off the greatest period of transformation for Automobili Lamborghini, taking off during the last four years to become a major player in the SUV segment.

The Lamborghini Urus has been an astonishing sales success, with 85% of customers being new to the marque
Thanks to the Urus, sales, turnover and profitability reached unprecedented levels in the brand's history, helping to bring the firm to record profitability in 2020.

Overall growth in global sales for the firm has also been exceptional, reaching a record of 8,205 units delivered to clients in 2019, double the volumes achieved in the period before the arrival of the Urus.

From 2018 to the end of 2021, a total of 16,000 Urus cars were delivered worldwide, a figure that established the Lamborghini SUV as the best-selling model over four years in the company's history. The Urus is sold in every corner of five continents, with 85% of clients being new to the marque.

In industrial terms, the Urus project has also led to the doubling of the Sant'agata Bolognese production site, which grew from 80,000m2 to 160,000m2, with the creation of a new facility and paintshop, as well as the new finishing department, new office building, test track, new logistics warehouse, a second trigeneration plant and an energy hub.

Powered by a 641bhp 4.0-litre twin-turbo V8 engine delivering 850Nm of torque, the Urus can accelerate from zero to 100km/h in 3.6 seconds and can reach a top speed of 305km/h. It also comes in a range of colors, thanks to the construction of a dedicated paintshop and to the work of the Lamborghini Ad Personam department, which develops new customisation options, more than 45 different colors are now offered.

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