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The firm is deploying a 130-strong fleet to transport players, match officials and VIPs in comfort and safety during the Australian Open.

14 Jan 2022 | International News : Australia


Kia Corporation is supporting the Australian Open 2022 - the prestigious tennis Grand Slam event of the Asia-Pacific region - with a series of marketing activities that highlight the company's vision for and commitment to sustainable mobility.

The firm has already held an official vehicle handover ceremony at the newly christened Kia Arena in Melbourne Park, attended by Kia and Tennis Australia executives, former Australian Open Champion Rafael Nadal, and wheelchair tennis Champion Dylan Alcott.

Kia is also deploying a fleet of 130 vehicles for tournament officials for use during the event. The fleet of vehicles - comprising the Sportage SUV, Carnival MPV and EV6 fully electric crossover - will transport players, match officials and VIPs in comfort and safety around Melbourne Park during the Open from 17 to 30 January 2022.

Kia is also operating an EV6 exhibition booth at the event, alongside other diverse marketing activities featuring engaging digital contents.

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