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Total sales of electrified models from MINI grew by 64% in 2021, thanks to the success of the MINI Electric and Countryman plug-in hybrid.

18 Jan 2022 | International News : Germany


MINI saw its global sales climb by 3.3% to reach a total of 302,144 units in 2021.

The year saw a significant growth in demand for the firm's electrified offerings, with sales figures climbing by 64.3% to reach a total of 53,243 vehicles, representing around 18% of total worldwide sales.

The MINI Electric in particular managed to almost double its sales with an increase of 98.2%, making it the most popular model variant in the entire MINI product range. 34,851 units of the MINI Electric (also known as the MINI Cooper SE in various markets) were sold worldwide last year. This means that every third customer of a MINI 3-door opted for locally emission-free driving fun. In addition, 18,392 units of the MINI Cooper SE Countryman ALL4 plug-in hybrid were sold in 2021.

The John Cooper Works brand also posted new record sales in 2021, with a total of 21,132 units sold in the year, a growth of 2.4% compared to 2020. This healthy sales volume means that nearly 7% of all newly registered MINI models in the past year bear the John Cooper Works logo.

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