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Could the BMW iX be just what you need to reinvigorate your life after retirement? BMW certainly thinks so with the car's latest Super Bowl spot.

10 Feb 2022 | International News : U.S.A

BMW will air a new 60-second advertisement during the U.S.A Super Bowl come 13 February 2022 to showcase the all-electric BMW iX.

The star-studded spot features legendary Actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated Director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.

In the spot, Schwarzenegger stars as Zeus, the Greek god of lightning. Hayek Pinault meanwhile, plays his wife, the goddess Hera, as both retire from Mt. Olympus to a quiet life in Palm Springs, California.  However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors' constant requests to charge their electric golf carts and hedge trimmers.

Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus's life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband's electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant's Electric Avenue while Zeus uses his electric power to change the traffic lights to green.

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