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The film depicts the united love of the drive and the edgy character shared by the M family, in spite of the wide variety of cars from the firm.

24 Feb 2022 | International News : Germany

BMW has released a first short film as celebrations of the 50th anniversary of BMW M GmbH kick off.

The short film sees various BMW M cars along with their drivers gathering for a huddle more commonly seen amongst sports teams. The short film is said to depict the common love for the accelerated heartbeat and the goose bumps that every BMW M triggers, and the shared unique and edgy character that defines all members of the M family, however different the vehicles and their people might be.

With featured vehicles including the M1 Procar, the i4 M50, iX M60 and the XM Concept as well as the M3, the brand has always stood multifaceted, always appearing different and new, but still instantly recognisable, and will continue to do so as it meets a new era of electrification.

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