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The technology, called holohride, could deliver new elastic content that adapts to driving movements, journey time and driving route.

14 Mar 2022 | International News : U.S.A


Audi is bringing virtual reality to its cars starting from mid-2022.

The technology, called 'holoride', will make its debut at the South by Southwest festival in the U.S.A, and will come to models including the A4, A5, A6, A7, A8, Q5, Q7, Q8, Audi e-tron and Audi e-tron GT quattro manufactured from June 2022 that roll off the line with the third generation modular infotainment toolkit and the latest software cluster.

The technology will allow those in the back seats of to not only experience films, video games and interactive content using VR glasses, but will also adapt virtual content to the car's driving movements in real time. So, for example, should the car take a right turn, the spaceship experience played through the VR glasses will also fly to the right. And if the car accelerates, the spaceship speeds up too, with the end result being an immersive experience with a previously unknown level of quality.

The new technology is expected to launch in Germany, the U.K. and the U.S.A, with other markets following successively, subject to approval from local regulations.

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