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Volkswagen and Lucasfilm have jointly launched a new marketing campaign for the launch of the new ID. Buzz in the U.K.

21 May 2022 | International News : U.K.

Volkswagen has started sales activities for its iconic van, the ID. Buzz in the U.K. with a stand-out collaboration with Obi-Wan Kenobi, the all new limited Star Wars series coming to Disney+ from 27 May 2022.

The campaign launches with a customised advert embedded above made in collaboration with Lucasfilm and Industrial Light and Magic featuring the ID. Buzz and some familiar Star Wars characters as well as leading actor, Ewan McGregor, who has also been announced as the latest ambassador for Volkswagen.

The campaign, worked on by Scholz & Friends and Markenfilm, will run across multiple markets and will see the custom content across TV and digital, as well as eye-catching billboard advertising and social media. It will also extend to an exciting design collaboration in which designers from Volkswagen and Lucasfilm have co-created two 'Star Wars Edition' ID. Buzz vehicles which will be unveiled at the Star Wars Celebration in California, U.S.A - the world's largest event of its kind - by end of May.

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