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Eurokars recently opened its new City Centre showroom. We speak to Executive Director Ms Ong Lay Ling to find out what the future holds for the organisation.

25 Mar 2013

As one of the industry's biggest player, Eurokars has come a long way to become what it is today. Just last Friday, special guests and the local media were treated to the opening of the Group’s crown jewel - the City Centre Showroom - which now houses Rolls-Royce, Porsche and MINI under one roof.

We speak to Ms. Ong Lay Ling (LL), Executive Director of Eurokars Group of Companies, to find out what it takes for the firm to become what it is today and its plans for the future.

Speaking on the three marques under a roof, Ms. Ong assures that all measures have been taken to ensure that brands retain their own corporate identity
SGCM: Eurokars have come a long way to establish itself as one of the leading dealerships in Singapore, having a range of renowned marques under its belt now. However, with the local market expected to shrink further in coming years, how is the company dealing with the changes?

LL: When Eurokars Group first clinched the Porsche franchise, Singapore was in the throes of a recession, and it was an even tougher market back then. 

Regardless of the business environment, the Eurokars Group's aim is always to provide top-notch service for our customers (both potential and existing). As Mr Kwee, our Executive Chairman, is an enthusiastic Porsche owner himself; he understood what these customers wanted - top-notch service. He has always emphasised the importance on impeccable aftersales service for our clients. Some of the service standards set in place include 24/7 round the clock hotlines for customers to contact us at any time of the day. Our new flagship facility on 29 Leng Kee Road allows customers to take their car retail and ownership experience to the next level - with a luxurious and comfortable environment. 

Up to seven models can now be displayed at the two-storey MINI Habitat
SGCM: How did the idea of the Eurokars City Centre come about? What were the thoughts behind a combined showroom for three premium marques to be under one roof?

LL: Eurokars City Centre is the brainchild of Mr Kwee. We're the largest privately held car distributor in Singapore, and we're home to some of the most premium brands in the automotive world. As such, we wanted to build a state-of-the-art facility to host our three brands - Porsche, Rolls-Royce and MINI - under one roof. 

It's also a concerted effort to cement Leng Kee as the home of Eurokars Group. After completing this flagship facility project, we're embarking on the construction of our city headquarters, which will be built on Chang Charn Road (just behind Leng Kee). The plot is about 40,000 square feet, and the city headquarters will be built there over the next three years at an estimated cost of S$50 million.

SGCM: Are there similar plans to upgrade the existing showroom facilities for other brands, such as Mazda?

LL: For Mazda, we have recently relocated our City Showroom and Service Centre to a new facility located at 23 Leng Kee. At the same time, we have opened up a second Showroom and Service Centre at 5 Ubi Close. This is our part of commitment to provide our Mazda customers with an excellent level of sales and aftersales ownership experience. 

We always plan ahead to ensure that all our facilities are up-to-date, catering to the exquisite tastes of our discerning customers. 

For now, our next priority is to build our new 40,000 square feet city headquarters on Chang Charn Road soon (just behind Leng Kee). The project will take approximately three years.

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