Story behind the new Lexus IS
08 Jul 2013|7,723 views
At the helm of the new IS range's development is Mr. Junichi Furuyama (JF), Chief Engineer at Lexus International, Toyota Motor Corporation. Having joined the company since 1979, Mr. Furuyama has acquired a depth of experience in developing various models, ranging from pickup trucks and SUVs to minivans and compact cars.
In the development of the new IS, one of the key elements is driving dynamics. Mr. Furuyama's motivation for making the IS 'fun to drive' stems from his passion for sports cars. We get up close with the Chief Engineer to find out what goes into the new IS.
SGCM: What was the greatest change, in terms of engineering, in the new IS?
JF: The IS was conceived to be a sporty compact sedan. This concept has not changed since its inception. The new IS is still the most sporty model in Lexus' lineup, and is designed to possess a young appeal.
The latest generation showcases what Lexus aims to be as a carmaker, and highlights one of its priority, which is an emotional appeal. The new styling is now more aggressive, coupled with the 'fun to drive' element, and is aimed to be combined with Lexus' renowned refinement and luxury traits to outdo the competition.
SGCM: What was the main reason behind adding a hybrid variant to the IS range?
JF: Hybrid has been the leading technology for the firm, and we aim to incorporate it into the entire lineup. The previous IS model had a diesel variant, but suffered due to the strong competition in Europe. We foresee that CO2 emission regulations will become more stringent, and since we believe that hybrid technology has more potential than diesel, we decided to compete on the front of hybrid.
SGCM: On that point, Lexus stressed that one of the new IS' priorities is to boast better driving fun. How did Lexus strive a compromise between this aspect and the weight issue of a hybrid drivetrain, which will hamper the driving dynamics?
JF: During the initial planning and engineering process of the new IS, we considered a number of different types of hybrids. CO2 emission was one of the key factor in the decision, as it needs to better that of a diesel.
That puts us in a dilemma, as in order to achieve lower emissions and better fuel consumption, the engine revs need to be kept at an optimum 2,000rpm range. This will definitely dull the driving experience, as drivers will link how rev-happy the engine is to driving fun.
As a result, we decided to stop putting our focus solely on fuel economy. We have also derived new systems in the IS, such as the Active Sound Control (ASC), which amplifies the engine sound for a more exhilarative driving experience.
For us, it is not all about how powerful the car is, but how the speed is achieved. Hence, we emphasised on the process of acceleration, as well as maintaining the refinement and luxury - which a diesel will not be able to match up to.
SGCM: Does the new IS hybrid inherit any components from the GS, RX or LS hybrid models?
JF: The latest IS hybrid has a new engine and transmission, and is different from the GS, RX or LS models.
SGCM: On that point, what is the biggest challenge in the engineering of the new IS?
JF: One of the biggest challenge was to achieve CO2 emission of less than 100g/km. At the same time, we need to construct a car that is fun to drive, hence the extensive testing on tracks around the world. That said, we cannot forgo the practicality of the sedan. Utility is also one key aspect we needed to focus on. For instance, the IS hybrid's battery pack is designed to fit under the boot floor for maximum boot space.
At the helm of the new IS range's development is Mr. Junichi Furuyama (JF), Chief Engineer at Lexus International, Toyota Motor Corporation. Having joined the company since 1979, Mr. Furuyama has acquired a depth of experience in developing various models, ranging from pickup trucks and SUVs to minivans and compact cars.
In the development of the new IS, one of the key elements is driving dynamics. Mr. Furuyama's motivation for making the IS 'fun to drive' stems from his passion for sports cars. We get up close with the Chief Engineer to find out what goes into the new IS.
SGCM: What was the greatest change, in terms of engineering, in the new IS?
JF: The IS was conceived to be a sporty compact sedan. This concept has not changed since its inception. The new IS is still the most sporty model in Lexus' lineup, and is designed to possess a young appeal.
The latest generation showcases what Lexus aims to be as a carmaker, and highlights one of its priority, which is an emotional appeal. The new styling is now more aggressive, coupled with the 'fun to drive' element, and is aimed to be combined with Lexus' renowned refinement and luxury traits to outdo the competition.
SGCM: What was the main reason behind adding a hybrid variant to the IS range?
JF: Hybrid has been the leading technology for the firm, and we aim to incorporate it into the entire lineup. The previous IS model had a diesel variant, but suffered due to the strong competition in Europe. We foresee that CO2 emission regulations will become more stringent, and since we believe that hybrid technology has more potential than diesel, we decided to compete on the front of hybrid.
SGCM: On that point, Lexus stressed that one of the new IS' priorities is to boast better driving fun. How did Lexus strive a compromise between this aspect and the weight issue of a hybrid drivetrain, which will hamper the driving dynamics?
JF: During the initial planning and engineering process of the new IS, we considered a number of different types of hybrids. CO2 emission was one of the key factor in the decision, as it needs to better that of a diesel.
That puts us in a dilemma, as in order to achieve lower emissions and better fuel consumption, the engine revs need to be kept at an optimum 2,000rpm range. This will definitely dull the driving experience, as drivers will link how rev-happy the engine is to driving fun.
As a result, we decided to stop putting our focus solely on fuel economy. We have also derived new systems in the IS, such as the Active Sound Control (ASC), which amplifies the engine sound for a more exhilarative driving experience.
For us, it is not all about how powerful the car is, but how the speed is achieved. Hence, we emphasised on the process of acceleration, as well as maintaining the refinement and luxury - which a diesel will not be able to match up to.
SGCM: Does the new IS hybrid inherit any components from the GS, RX or LS hybrid models?
JF: The latest IS hybrid has a new engine and transmission, and is different from the GS, RX or LS models.
SGCM: On that point, what is the biggest challenge in the engineering of the new IS?
JF: One of the biggest challenge was to achieve CO2 emission of less than 100g/km. At the same time, we need to construct a car that is fun to drive, hence the extensive testing on tracks around the world. That said, we cannot forgo the practicality of the sedan. Utility is also one key aspect we needed to focus on. For instance, the IS hybrid's battery pack is designed to fit under the boot floor for maximum boot space.
Thank You For Your Subscription.