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One of the more important MPV reviews this year, will Toyota's second take on a local favourite carry on the Wish's success?

20 Aug 2009

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When launching the Wish in 2003, Toyota decided to collaborate with one of Japan's top pop princesses, Hikaru Utada. With her hit song "Colours", accompanying the MPV in its advertising and promotional material, Toyota placed much hope of injecting some hype and star quality to their latest product.

Thankfully though, the efforts of Hikaru were not wasted. The Wish went on to be a hit in Japan, becoming a Top five seller in the country's 30 Bestseller's list and holding its place for several months after its launch. It left competitors like Honda's Stream and Mazda's Premacy and 5 waning.

In Singapore, the sales figures of the Wish reflected its success in Japan. Even though Borneo Motors didn't introduce the Toyota Wish until mid-2008, it didn't stop the Wish from becoming a top seller here. Parallel Importers enjoyed a boom year in 2006 when they sold a total of 6000 units. Outstripping sales figures of the Honda Stream and Mazda 5 (the Wish's nearest competitors) by a mile, even when combined.

The reason for the Wish's popularity lay in its versatile yet modern design package for a relatively low demand for your money. Its sharp, front fascia leading to sleek headlamps were a premise to a low sloping roofline which gave the MPV a low and wide stance that is vaguely reminiscent of a Celica.

The Interior had room for seven adults with lots of cubby holes and generous glove compartments for knick-knacks which is especially useful when you've got little kids around. The second and third row of seats folded out of the way to reveal gargantuan room for oversized cargo. With the engine available in 1.8 and 2.0-litre guises, the previous Wish seemed to be a complete package offering power, space and an enthusiastic drive.
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toyota  toyota wish  wish  mpv  multi purpose vehicle