SGCM: In your very own words, what exactly are the essentials of the Audi Q3, besides the fact that it represents a certain lifestyle, ruggedness and practicality.

NT: It represents the Audi values and the premium quality such as the design and craftmanship. It also embodies the technological aspect of what Audi is truly capable of. The Q3 is a wonderful package. It's compact, luxurious and it's very suitable for city driving which fits the bill for Singapore.

SGCM: What are the three main aspects of the Q3 that can differentiate it from its competitors like the BMW X1 as well as the RR Evoque?


NT: Firstly, it's the 'Audiness' as a product. It's a brand that sets itself apart from the other brands. Secondly, I would say it's about the 'Audiness' again, but this time, in terms of the brand itself. Audi is a very genuine brand, meaning to say buyers of Audi can expect high quality and luxurious feel of the car. Of course Volkswagen and BMW do it their way but for the Q3, it's the Audi way. It is highly efficient and this time round, the car will come with the quattro as standard. Third and lastly, it's the technological aspect. Taking connectivity as an example, we always ensure that we do that bit more for buyers of Audi to feel that it's better than our competitors. It's simply the way Audi does it.

SGCM: Now that there's the Q3, can we expect, perhaps, a smaller Q car? Say maybe an Audi Q1?

NT: Well, we can't say for now.