Customisation is something almost every car owner does; whether it's something as subtle as a bumper sticker, a sound system upgrade or rim swop. It's rare to find a car that's truly bone stock.

Renowned automotive retail and service brand ZMC Automotive understands this and is now expanding the scope of customisation to an area of our cars that's often ignored and neglected - the mats.

One of its latest ventures is Matters, a range of premium car mats that are custom-made to fit snugly into your car. Apart from making your car's cabin a whole lot more presentable, its mats are also designed to protect the lower, hard-to-reach corners and factory carpets from dirt and scratches.

Form and function at your feet

The company's debut product is its 5D mat, dubbed 'the mat for everyone'. Made from ethylene-vinyl acetate, the 5D mats are fire and scratch resistant, noise absorbing and easy to clean. And because it's proven to be entirely dirt and water resistant, it can be cleaned simply by wiping with a damp cloth or vacuuming.

The polyethylene foam properties of the mat also ensure a tough but flexible and soft finish so you can be assured that your money is well spent on product that lasts, while its anti-slip base offers a reassuring level of safety for both driver and passengers.

As functional as it's built to be, the 5D mats are also pampering, considering the fact that its construction also involves a generous amount of foamed plastic polymer padding, which aided by thickness, guarantees a comfortable surface to rest your weary feet.

Given the popularity of its 5D mats thus far, Matters has also launched its 6D mats at the recently concluded Cars@Expo. Although similar in quality and construction as the 5D mats, the 6D mats come with an added layer of coiled vinyl.

This additional coiled vinyl layer helps better trap dust and dirt, preventing it from spreading. It's also easy to remove by means of a clip, making it just as convenient for dusting and cleaning as the 5D mats.

Keep your car cleaner while looking more stylish today

To find out if there's a Matters car mat for your car, or for the company's latest promotions, check out its website or Facebook page.

If you're looking to head down to its showroom, ZMC Automotive is located at 50 Serangoon North Avenue 4, #01-22 First Centre, Singapore (555856). Alternatively, the company can also be contacted at 6555 3560 or via email at [email protected].