The Kia Sportage's latest update comprises a new, sophisticated design, advanced technologies and an enticing price tag, which should scare rivals like the Ford Kuga and the Nissan Qashqai.
Vastly superior and more efficient than the motor it replaces, the new 1.5-litre EcoBoost engine transforms the Kuga and gives it a stronger pitch.
The timing for this comparison seems right - Kia's compact SUV just underwent a facelift, while Ford's new Kuga brings engine downsizing to the segment.
The new Kuga shows much improvement over its predecessor with its good looks and sound dynamics.
Ford answers competitors such as the Honda CR-V and Nissan Murano with its capable Kuga.