Ford helps the Royal National Lifeboat Institution spread water safety messages with custom tyres capable of imprinting messages on sand.
Goodyear and NASCAR Spring Cup Series Champion Kevin Harvick, along with his pit crew, surprised unsuspecting motorists with free tyre tread depth checks.
Rice husk waste once headed for landfills is now helping The Goodyear Tire & Rubber Company produce fuel efficient tyres.
Even when worn, the Michelin Premier A/S with EverGrip technology stops shorter on wet roads than the leading competitors' brand new tyres.