BMW claims that basing the next generation voice assistant on Alexa will allow an even more natural dialogue between drivers and their car.
The addition of Amazon Alexa to the Pivi Pro infotainment system will allow drivers to navigate, change media tracks, or make phone calls all via voice command.
Alexa Custom Assistant lets automakers access Alexa's advanced AI, allowing them to customise the underlying technology as they see fit.
Lamborghini is becoming the first manufacturer to incorporate a comprehensive in-car control connectivity suite with Amazon Alexa.
The Juke Enigma receives new styling upgrades, bigger wheels and a unique decal pack, and to top it off, Amazon Alexa connectivity with voice recognition.
Seat is beginning the roll out of Amazon Alexa, Amazon's cloud-based voice service in its vehicles, giving access to voice command services.