The next generation of MINIs will be able to play sounds including samples of the MINI John Cooper Works GP to the chirping of crickets as you drive.
It creates an individualised sound experience constructed from a variety of sounds and musical structures during a drive.
Customers will soon be able to experience BMW's IconicSounds Electric in a version developed specially for electric BMW M cars.
Volkswagen has showcased the driving sound of the ID.3 for the very first time at the Volkswagen Group Forum in Berlin.