Aston Martin has announced plans to introduce the Q customisation program at the Geneva Motor Show.
Designed to take the company into a "new era" of personalisation, the program offers everything from custom paint jobs to "creating color themes and materials for the interior specification of a yacht."
To help give customers an idea of their choices, Aston Martin will display two bespoke models in Geneva. The Virage has an exclusive Mariana Blue exterior with a luggage rack and forged alloy wheels. There's also blue carbon fibre trim, saddle leather floor mats and a video camera.
The Cygnet, on the other hand, features a Cherry Tree paint job, tan leather seats and photographic leather accents on the headliner and doors.
Designed to take the company into a "new era" of personalisation, the program offers everything from custom paint jobs to "creating color themes and materials for the interior specification of a yacht."
To help give customers an idea of their choices, Aston Martin will display two bespoke models in Geneva. The Virage has an exclusive Mariana Blue exterior with a luggage rack and forged alloy wheels. There's also blue carbon fibre trim, saddle leather floor mats and a video camera.
The Cygnet, on the other hand, features a Cherry Tree paint job, tan leather seats and photographic leather accents on the headliner and doors.
