American Actor and Director Bradley Cooper is starring in the latest brand campaign from Mercedes-Benz featuring the G580 with EQ Technology.

The campaign sports a centrepiece (which you can catch below) that is said to create a world where individuals are empowered to pursue their own path without fear of failure - because the G-Class turns every obstacle into an opportunity for growth. It additionally highlights the fact that the although the G-Class is a dedicated off-roader designed for use on rough terrain, it is also the perfect fit for urban environments - where most of the vehicles are used these days

The campaign is set to run across most global brand channels of Mercedes-Benz. Bradley Cooper is said to be a passionate G-Class driver for the past 20 years.