Bugatti officially launches its bespoke programme

Bugatti has formalised a new bespoke customisation programme with the unveil of its first customer project.

Called 'Bugatti Sur Mesure' (French for 'tailored'), the programme builds upon the marque's distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its skilled designers and engineers to meet growing customer demand for ultra-customised designs, materials and finishes.

The first unveiled customer project from the bespoke programme takes its inspiration from the Bugatti Type 51 that won the 1931 French Grand Prix

Bugatti customers are already able to pick from a nearly unlimted number of exterior colors and leather finishes is nearly unlimited.

But for those who wish to take a further step and create a truly unique piece of personalised automotive art, Bugatti Sur Mesure is also at their disposal. From initial design concept through to vehicle production and final handover, customers will receive the full Molsheim experience.

As part of the launch of Bugatti Sur Mesure, the programme has also unveiled its first customer project, a Chiron Pur Sport inspired by the 20^th century heroics of renowned racing driver, Louis Chiron.

Among Louis Chiron's countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number '32'.

'32' and 'Grand Prix' motifs can be found on the door sills, headrests and entry lights of the bespoke car

This number - painted entirely by hand - now proudly adorns Bugatti's modern hyper sports car as just one of a number of custom-made elements developed especially for this customer. Two new exterior colors were created to pay homage to the legendary Grand Prix racing Bugattis of the 1920s and 1930s.

The Bugatti Sur Mesure team also developed a new fading 'EB' painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched 'EB' motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.

The '32' and 'Grand Prix' motifs continue throughout the cabin, including a special centre console inlay in black anodized aluminium, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the programme can also be found.