BYD Group has announced that it has entered a new three-year global partnership with Paris Saint-Germain (PSG), the current French and European champions.

Over the next three seasons, the partnership will come to life through worldwide campaigns, exclusive content featuring PSG's men's and women's teams, immersive fan activations, and unique experiences for supporters across the globe.

BYD Group will also enjoy prominent visibility at PSG's Parc des Princes stadium, while vehicles from both BYD and DENZA will support the club's day-to-day operations.

The partnership will also provide the broader BYD Group with a powerful platform to showcase its cutting-edge technologies to a global audience passionate about sport, innovation and premium experiences. It will also support BYD Group's growing presence in France, where the company continues to expand its retail network and strengthen its relationship with French consumers through innovative mobility solutions and local activations.

This is part of BYD Group's broader European growth strategy, as the company continues to expand rapidly through a comprehensive range of fully electric and Super Hybrid vehicles.