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  • Comfort's flat fare option gets thumbs up

    11 Apr 2017

    |

    2,211 views

    ComfortDelGro's flat fare option, which was launched yesterday, has already received 2,000 bookings; and the firm expects the volume to grow further.


    ComfortDelGro's
    new flat fare option has won largely positive reviews from commuters for its simplified charges, while cabbies from the biggest taxi operator are hoping to win over more customers with it. ComfortDelGro, which owns close to 16,500 cabs, yesterday joined ride-hailing apps Uber and Grab in offering commuters the convenience of a single, upfront fee for bookings made through its mobile app.

    The new offering comes less than a fortnight after five other cab operators - SMRT, Prime, Premier, TransCab and HDT Singapore Taxi - launched a dynamic pricing system for some 10,600 of their taxis under Grab's JustGrab function. ComfortDelGro said it has received an 'encouraging' response to its flat fare system, which does not have a surge variable but factors in the distance travelled, and is computed based on existing surcharges.

    This means its fares do not surge during periods of high demand, unlike those of Uber's and Grab's. Its Group Corporate Communications Officer Tammy Tan revealed that about 2,000 bookings were made yesterday morning with the flat fare option, and the firm expects the volume to grow further. "Many have yet to update their app and we expect more to (do so) in the next few days," Ms. Tan said.

    With the update, app users will be shown two sets of fares when they enter their pickup and drop-off points - a flat fare and a metered fare given in a range. Opting for the former means they will not have to pay additional surcharge levies, unless they change destination or make unplanned stops along the way. Electronic Road Pricing tolls are applicable. This simplification has won over commuters like Ms. Betty Bai, 32, a Senior Public Relations Consultant.

    She said the flat fares offer 'peace of mind', adding, "I wouldn't worry if the taxi driver takes a longer route or I'm stuck in a traffic jam." Her trip from Rendezvous Hotel to AXA Tower in a Mercedes cab yesterday cost her $10.50, a more 'attractive' price compared to the $12 to $13 she would normally pay. However, another commuter, Ms. S. Pang, 32, an Events Manager, said she was not sure the flat fare was always the best choice, after she booked a taxi from Park Royal Hotel to Ion Orchard.

    "A metered ride would cost from $7.50 to $9.50 according to the app, while the flat rate was $9. To me, it is a gamble as there is a chance that I would have to pay only $7.50." Checks by The Straits Times found that flat fares could be cheaper than their metered equivalents, but not always. A morning peak hour ride from Jurong East to the Central Business District incurred a flat fee of $29, but was $31.20 when going by the meter. A return trip in the evening had a flat charge of $26, higher than the metered $24.55.

    Taxi drivers like Mr. Mohammad K., 56, said flat fares will help put taxis on a more level playing field with private-hire car services. Cabby P. Gunasagaran, 52, said, "I think flat fares can win over those... who worry about the meter fares 'jumping' in a traffic jam. There are also many surcharges, which commuters find confusing." However, cabby Chris Erh, 59, said some cabbies may find it a 'hassle' to remember keying in the ERP charges, which are automatically computed into the fare in a normal metered ride.

    Mr. Gunasagaran also expressed concern about disputes between passengers and drivers over the fares, though ComfortDelGro states a $5 charge for every additional stop en route and a $5 charge for a change to a further destination, for every additional 5km travelled thereof. Cabby Y. C. See, 51, said it remains to be seen if flat fares will work out, as the demand and supply may not always match up. "Certainly, taxi drivers will choose rides with higher fares, while consumers will choose rides with cheaper fares," he added.
    24.4k

    Tags

    comfortdelgro comfort comfort cab flat fare surge pricing dynamic pricing uber grab justgrab comfortdelgro flat fare

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    Comfort's flat fare option gets thumbs up

    11 Apr 2017

    |

    2,211 views

    ComfortDelGro's flat fare option, which was launched yesterday, has already received 2,000 bookings; and the firm expects the volume to grow further.


    ComfortDelGro's
    new flat fare option has won largely positive reviews from commuters for its simplified charges, while cabbies from the biggest taxi operator are hoping to win over more customers with it. ComfortDelGro, which owns close to 16,500 cabs, yesterday joined ride-hailing apps Uber and Grab in offering commuters the convenience of a single, upfront fee for bookings made through its mobile app.

    The new offering comes less than a fortnight after five other cab operators - SMRT, Prime, Premier, TransCab and HDT Singapore Taxi - launched a dynamic pricing system for some 10,600 of their taxis under Grab's JustGrab function. ComfortDelGro said it has received an 'encouraging' response to its flat fare system, which does not have a surge variable but factors in the distance travelled, and is computed based on existing surcharges.

    This means its fares do not surge during periods of high demand, unlike those of Uber's and Grab's. Its Group Corporate Communications Officer Tammy Tan revealed that about 2,000 bookings were made yesterday morning with the flat fare option, and the firm expects the volume to grow further. "Many have yet to update their app and we expect more to (do so) in the next few days," Ms. Tan said.

    With the update, app users will be shown two sets of fares when they enter their pickup and drop-off points - a flat fare and a metered fare given in a range. Opting for the former means they will not have to pay additional surcharge levies, unless they change destination or make unplanned stops along the way. Electronic Road Pricing tolls are applicable. This simplification has won over commuters like Ms. Betty Bai, 32, a Senior Public Relations Consultant.

    She said the flat fares offer 'peace of mind', adding, "I wouldn't worry if the taxi driver takes a longer route or I'm stuck in a traffic jam." Her trip from Rendezvous Hotel to AXA Tower in a Mercedes cab yesterday cost her $10.50, a more 'attractive' price compared to the $12 to $13 she would normally pay. However, another commuter, Ms. S. Pang, 32, an Events Manager, said she was not sure the flat fare was always the best choice, after she booked a taxi from Park Royal Hotel to Ion Orchard.

    "A metered ride would cost from $7.50 to $9.50 according to the app, while the flat rate was $9. To me, it is a gamble as there is a chance that I would have to pay only $7.50." Checks by The Straits Times found that flat fares could be cheaper than their metered equivalents, but not always. A morning peak hour ride from Jurong East to the Central Business District incurred a flat fee of $29, but was $31.20 when going by the meter. A return trip in the evening had a flat charge of $26, higher than the metered $24.55.

    Taxi drivers like Mr. Mohammad K., 56, said flat fares will help put taxis on a more level playing field with private-hire car services. Cabby P. Gunasagaran, 52, said, "I think flat fares can win over those... who worry about the meter fares 'jumping' in a traffic jam. There are also many surcharges, which commuters find confusing." However, cabby Chris Erh, 59, said some cabbies may find it a 'hassle' to remember keying in the ERP charges, which are automatically computed into the fare in a normal metered ride.

    Mr. Gunasagaran also expressed concern about disputes between passengers and drivers over the fares, though ComfortDelGro states a $5 charge for every additional stop en route and a $5 charge for a change to a further destination, for every additional 5km travelled thereof. Cabby Y. C. See, 51, said it remains to be seen if flat fares will work out, as the demand and supply may not always match up. "Certainly, taxi drivers will choose rides with higher fares, while consumers will choose rides with cheaper fares," he added.
    24.4k

    Tags

    comfortdelgro comfort comfort cab flat fare surge pricing dynamic pricing uber grab justgrab comfortdelgro flat fare

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