Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie, and Zara Phillips took part in the dynamic live reveal of Land Rover's most versatile model around a 13-metre high Lego version of London's Tower Bridge.
The reveal set was made from 5,805,846 individual Lego bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 322km or from Tower Bridge in London to Paris.
