View page in desktop
|
Report error
  •   Apple app store icon
  • Google play store icon
Terms of Service
|
Privacy Policy
|
PDPA
|
Site Map
|
Whistleblowing Portal
©2004-2026 Sgcarmart, Singapore. All rights reserved.
  • Home
  • Car Articles
  • news
  • news Listings
  • Ford News
  • Ford tests light-based visual language for autonomous vehicles

    10 Feb 2019

    |

    2,165 views

    Ford engineers tested whether coloured light displays could be a solution for bridging the communication gap between autonomous vehicles and pedestrians.


    Hand gestures, head nods and thumbs-up signals all help to ensure drivers, pedestrians and cyclists know what each other is doing.

    To better gauge the behaviour of pedestrians towards autonomous vehicles, Ford created the Human Car Seat to mask the driver behind the wheel
    But how will self‑driving vehicles, with no human driver, communicate with those around them?

    Ford has been testing one approach that uses lights to indicate what the vehicle is doing and what it will do next as part of research into a communication interface that will help autonomous vehicles seamlessly integrate with other road users.

    To ensure testing was as realistic and natural as possible, the company created the 'Human Car Seat' installed inside a Transit Connect van.

    Designed to look like an autonomous vehicle, with the driver hidden in the seat, observers could more effectively gauge responses to a roof-mounted light bar that flashed white, purple and turquoise to indicate when the van was driving, about to pull forwards and giving way.

    The tests concluded that 60% of 173 people surveyed after encountering the Transit Connect thought it was an autonomous vehicle. Together with the observed reactions of a further 1,600 people, turquoise - more noticeable than white and less easily confused with red than purple - was the preferred colour.

    Ford is working towards ensuring that people trust autonomous vehicles. Essential to this is the creation of an industry standard for communicating driving intent. There was also a high level of acceptance and trust in the signals, providing a basis from which researchers can further develop the visual language.
    24.4k

    Tags

    ford light based visual communication autonomous vehicle ford light-based visual communication ford light communication

    AllReviewsNewsAdviceFeaturesVideos
    • Home
    • Car Articles
    • news
    • news Listings
    • Ford News

    Ford tests light-based visual language for autonomous vehicles

    10 Feb 2019

    |

    2,165 views

    Ford engineers tested whether coloured light displays could be a solution for bridging the communication gap between autonomous vehicles and pedestrians.


    Hand gestures, head nods and thumbs-up signals all help to ensure drivers, pedestrians and cyclists know what each other is doing.

    To better gauge the behaviour of pedestrians towards autonomous vehicles, Ford created the Human Car Seat to mask the driver behind the wheel
    But how will self‑driving vehicles, with no human driver, communicate with those around them?

    Ford has been testing one approach that uses lights to indicate what the vehicle is doing and what it will do next as part of research into a communication interface that will help autonomous vehicles seamlessly integrate with other road users.

    To ensure testing was as realistic and natural as possible, the company created the 'Human Car Seat' installed inside a Transit Connect van.

    Designed to look like an autonomous vehicle, with the driver hidden in the seat, observers could more effectively gauge responses to a roof-mounted light bar that flashed white, purple and turquoise to indicate when the van was driving, about to pull forwards and giving way.

    The tests concluded that 60% of 173 people surveyed after encountering the Transit Connect thought it was an autonomous vehicle. Together with the observed reactions of a further 1,600 people, turquoise - more noticeable than white and less easily confused with red than purple - was the preferred colour.

    Ford is working towards ensuring that people trust autonomous vehicles. Essential to this is the creation of an industry standard for communicating driving intent. There was also a high level of acceptance and trust in the signals, providing a basis from which researchers can further develop the visual language.
    24.4k

    Tags

    ford light based visual communication autonomous vehicle ford light-based visual communication ford light communication

    Newsletter

    Be Notified On The Latest News

    Newsletter

    Be Notified On The Latest News

    You May Also Like

    Sgcarmart Explores: Bras Basah!

    Sgcarmart Explores: Bras Basah!

    New cars are safer: Opt for one when you can

    New cars are safer: Opt for one when you can

    Leapmotor B10: The electric SUV focused on what matters

    Leapmotor B10: The electric SUV focused on what matters

    LTA sets up poll to decide the least-ugliest EV plate

    LTA sets up poll to decide the least-ugliest EV plate

    Cars of 2026

    Cars of 2026

    The all new XPENG Mona L03 is one smart coupe SUV

    The all new XPENG Mona L03 is one smart coupe SUV

    Sgcarmart Explores: East Coast Park!

    Sgcarmart Explores: East Coast Park!

    Must-Have Car Accessories Every EV Driver Should Own

    Must-Have Car Accessories Every EV Driver Should Own

    Opinion: Why do we even need green number plates?

    Opinion: Why do we even need green number plates?

    Inside Foton's commercial vehicle range in Singapore

    Inside Foton's commercial vehicle range in Singapore

    BYD Sealion 8 DM-i Review

    BYD Sealion 8 DM-i Review

    BYD Atto 3 Evo Facelift Review

    BYD Atto 3 Evo Facelift Review

    Hongqi Singapore opens its showroom doors

    Hongqi Singapore opens its showroom doors

    8 cars that caught our eyes at an EV Track Day at Sepang

    8 cars that caught our eyes at an EV Track Day at Sepang

    Audi Singapore debuts the RS5 at Funan!

    Audi Singapore debuts the RS5 at Funan!

    iCaur V23 100kW Review

    iCaur V23 100kW Review

    You May Also Like

    Sgcarmart Explores: Bras Basah!

    Sgcarmart Explores: Bras Basah!

    New cars are safer: Opt for one when you can

    New cars are safer: Opt for one when you can

    Leapmotor B10: The electric SUV focused on what matters

    Leapmotor B10: The electric SUV focused on what matters

    LTA sets up poll to decide the least-ugliest EV plate

    LTA sets up poll to decide the least-ugliest EV plate

    Cars of 2026

    Cars of 2026

    The all new XPENG Mona L03 is one smart coupe SUV

    The all new XPENG Mona L03 is one smart coupe SUV

    Sgcarmart Explores: East Coast Park!

    Sgcarmart Explores: East Coast Park!

    Must-Have Car Accessories Every EV Driver Should Own

    Must-Have Car Accessories Every EV Driver Should Own

    Opinion: Why do we even need green number plates?

    Opinion: Why do we even need green number plates?

    Inside Foton's commercial vehicle range in Singapore

    Inside Foton's commercial vehicle range in Singapore

    BYD Sealion 8 DM-i Review

    BYD Sealion 8 DM-i Review

    BYD Atto 3 Evo Facelift Review

    BYD Atto 3 Evo Facelift Review

    Hongqi Singapore opens its showroom doors

    Hongqi Singapore opens its showroom doors

    8 cars that caught our eyes at an EV Track Day at Sepang

    8 cars that caught our eyes at an EV Track Day at Sepang

    Audi Singapore debuts the RS5 at Funan!

    Audi Singapore debuts the RS5 at Funan!

    iCaur V23 100kW Review

    iCaur V23 100kW Review

    Related Articles

    Proton e.MAS 7 Premium 100kW Review

    Proton e.MAS 7 Premium 100kW Review

    Stamford Tyres' MacPherson Mega Store will be open till late

    Stamford Tyres' MacPherson Mega Store will be open till late

    MINI Cooper Oxford Edition celebrates marque's roots

    MINI Cooper Oxford Edition celebrates marque's roots

    Stamford Tyres offers lifetime pledge for Continental tyres

    Stamford Tyres offers lifetime pledge for Continental tyres

    Stamford Tyres and Pirelli open first collaborative store

    Stamford Tyres and Pirelli open first collaborative store

    Stamford Tyres opens first outlet in Johor Bahru

    Stamford Tyres opens first outlet in Johor Bahru

    Encor reveals the Series 1

    Encor reveals the Series 1

    Stamford Tyres and GIIB to partner on new green initiatives

    Stamford Tyres and GIIB to partner on new green initiatives

    Related Articles

    Proton e.MAS 7 Premium 100kW Review

    Proton e.MAS 7 Premium 100kW Review

    Stamford Tyres' MacPherson Mega Store will be open till late

    Stamford Tyres' MacPherson Mega Store will be open till late

    MINI Cooper Oxford Edition celebrates marque's roots

    MINI Cooper Oxford Edition celebrates marque's roots

    Stamford Tyres offers lifetime pledge for Continental tyres

    Stamford Tyres offers lifetime pledge for Continental tyres

    Stamford Tyres and Pirelli open first collaborative store

    Stamford Tyres and Pirelli open first collaborative store

    Stamford Tyres opens first outlet in Johor Bahru

    Stamford Tyres opens first outlet in Johor Bahru

    Encor reveals the Series 1

    Encor reveals the Series 1

    Stamford Tyres and GIIB to partner on new green initiatives

    Stamford Tyres and GIIB to partner on new green initiatives

    Latest COE Prices

    October 2026 | 2nd BIDDING
    NEXT TENDER: 04 Nov 2026
    CAT A
    $132,004
    CAT B
    $131,901
    CAT C
    $92,200
    CAT E
    $135,790
    View Full Results

    Latest COE Prices

    October 2026 | 2nd BIDDING
    NEXT TENDER: 04 Nov 2026
    CAT A
    $132,004
    CAT B
    $131,901
    CAT C
    $92,200
    CAT E
    $135,790
    View Full Results