The ABB FIA Formula E World Championship has grown its cumulative audience for season eight beyond the record breaking levels achieved in the previous season, with a four-way battle for the championship, a new qualifying format and a return to racing in Asia contributing to the new highs.
Among a series of broadcast presentation and sporting enhancements introduced for season eight, a new qualifying format saw all 22 drivers compete in two groups with the top four in each going into a head-to-head knockout 'Duels' tournament.
The Formula E championship saw a new qualifying format, and a return to racing in Asia Live viewers made up the majority of Formula E's audience for the first time in season seven, and that trend continued in season eight with a 10% increase in live audiences year-on-year to 216 million, part of a 20% growth in total cumulative audience to 381 million.
The combination of enhanced scheduling consistency and improved coverage of more competitive racing contributed to significant increases in audience engagement.
Total viewing hours for season eight races increased by 58% compared to season seven and the championship enjoyed a 28% year-on-year increase in the average viewing duration per live race.
Among a series of broadcast presentation and sporting enhancements introduced for season eight, a new qualifying format saw all 22 drivers compete in two groups with the top four in each going into a head-to-head knockout 'Duels' tournament.
The combination of enhanced scheduling consistency and improved coverage of more competitive racing contributed to significant increases in audience engagement.
Total viewing hours for season eight races increased by 58% compared to season seven and the championship enjoyed a 28% year-on-year increase in the average viewing duration per live race.
