The Goodyear Tire & Rubber Company is harvesting some unique 'seeds' of innovation as it introduces a new tyre technology with support from the United Soybean Board (USB). The first commercial use of a new soybean oil-based rubber compound is helping Goodyear enhance tyre performance in dry, wet and winter conditions. A Goodyear team of scientists and engineers created a tread compound using soybean oil, which is naturally-derived, cost effective, carbon-neutral and renewable.

By employing soybean oil in tyres, Goodyear has found a new way to help keep the rubber compound pliable in changing temperatures, a key performance achievement in maintaining and enhancing the vehicle's grip on the road surface. Goodyear's tests have shown rubber made with soybean oil mixes more easily in the silica-reinforced compounds used in manufacturing certain tyres. This also improves manufacturing efficiency and reduces energy consumption.

Goodyear cooperated on the project with the USB, a group of farmer-directors who oversee the investments of a checkoff programme on behalf of all U.S.A soybean farmers. The commercialisation of soybean oil in tyres as the latest technology breakthrough by Goodyear builds on the company's other recent innovations, such as the use of silica derived from rice husk ash, along with current and past uses of components such as carbon fibre, DuPont Kevlar, volcanic sand and more.