Hyundai and Hilton to launch new EV experiences

Planning to stay at the Hilton for your next holiday? You could soon find yourself travelling about in an electric Hyundai.

The Hyundai Motor Company and Hilton Grand Vacations APAC and Hawaii have signed a new agreement to collaborate on expanding the electric vehicle experience for their clients, as well as to mutually discover new customers.

The two firms are already set to establish new collaborative programmes to provide premium customer experiences and sustainable mobility solutions in major tourist destinations across Hawaii. Hyundai Mobility Japan has already introduced a 'Hyundai Mobility Passport' campaign in April, which offers customers the option to experience Hyundai vehicles at designated locations on Oahu Island in Hawaii.

This campaign will be expanded to include a new 'Hyundai Mobility Passport in Kona' programme in collaboration with Hilton starting from mid-2024 (the 'Kona' name, of course, referring to the Kona district on the Big Island of Hawaii, and also utilised by one of Hyundai's crossovers).

Hyundai and Hilton will both review the potential for the expansion of this initiative globally, based on future demand and customer response to this initiative and the electric vehicles.