Johnnie Walker serves up clear statement on responsible drinking

31 Dec 2013

2,273 views

If you need to be reminded about the fragility of human life, just watch a Formula One race car made of whisky glasses shattering into a million pieces.

The Glass Car is a new flagship film launched by famous Scottish whiskey brand, Johnnie Walker, for - Join The Pact - a global campaign to gather one million commitments to never drink and drive. Inspired by the fragile nature of glass, the short film imagines a Formula One car made of 1,750 glasses.

Beautiful and powerful, yet so easily shattered, the glass car symbolises the importance of always making the right choices and staying in control. Join The Pact aims to gather an additional million pledges never to drink and drive by inviting consumers around the world to use the hashtag #ImNOTdriving on social media. In return, Johnnie Walker is pledging to give away one million kilometers of safe rides home.

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Johnnie Walker serves up clear statement on responsible drinking

31 Dec 2013

2,273 views

If you need to be reminded about the fragility of human life, just watch a Formula One race car made of whisky glasses shattering into a million pieces.