Lexus U.K. have released a new advert for the launch of the new NX 450h+ Plug-in hybrid electric SUV that features Donna Summer's iconic track, I Feel Love.
The advert is said to use innovative sound production techniques to elicit emotion in the listener, drawing parallels with the new vehicle which has been built to make the driver feel more in every moment.
Dolby Atmos technology was applied to the track - a technique that allows each instrument, sound, and voice to be placed in its own 'space', transporting the listener within the song in a spatial way, while revealing every detail of the audio with clarity and depth. The extra dimension adds a sensory element to the sound, while ensuring the listener is always positioned at the centre of the experience.
State-of-the-art binaural techniques were then added to the audio, which elicit a perception of sound that is created by the brain. By listening to two tones in two ears, each at a different frequency, the brain is able to produce an additional audible tone. This third tone is called the Binaural Beat, the perfect frequency between the two original tones played.
