As part of its global electrification strategy, Lexus aims to empower more customers to make the transition to electrified cars, by employing electrification as a means of elevating the automaker's driving experience.

Lexus Singapore has therefore launched additional enhancements to the Lexus ownership experience, which aims to encourage more owners to participate in green initiatives and promote greater eco-consciousness amongst Lexus owners.

The Lexus ownership experience, LEX'PERIENCE, is an exclusive community for Lexus owners to meet and form connections. Lexus owners can now enjoy a brand new three-tiered rewards system that offers exclusive access to bespoke dining experiences, invites to sustainable lifestyle workshops, and more. Members' tiers are based on the number of referrals made.

Following a successful referral, Lexus owners can now choose from an extensive selection of preferred rewards. Of note is the option to participate in green initiatives, such as planting a tree. Other rewards include ownership privileges through Lexus Credits, or E-vouchers to be used on their next Lexus purchase.

In addition, the Lexus 'Omotenashi' electric vehicle ownership experience paves the way for eco-conscious buyers looking to own their first electric luxury vehicle while staying true to the Lexus commitment to creating amazing experiences.

These include complimentary charging at the Lexus Boutique, access to Lexus Service including the complimentary Creme De La Creme Breakfast Service, and chauffeured rides to selected destinations.