Maserati launches Tridente membership programme

Maserati has launched a new membership programme, called Tridente, designed to give its fans, clients and multi-garage owners access to editorial content, travelogues, previews of new products, as well as curated bespoke experiences.

The membership programme comes with its own app, and Maserati is offering a total of three membership tiers covering different levels of brand loyalty. The first 'Blu' tier, for all fans of the brand and car enthusiasts, will offer access to exclusive editorial content via the app and previews of the firm's various merchandise.

Users of the new Maserati Tridente app will be able to access a host of editorial content, as well as other offerings depending on their membership tier

The second, 'Platinum' tier, for Maserati clients including owners of the GranTurismo, MC20 or MC20 Cielo spyder, will offer private tours of the Modena factory, personalised genuine accessories, invitations to local cultural experiences, and curated travelogues on the world's most scenic routes as well as early access to limited edition car collections.

Finally, the most exclusive 'Diamond' tier, only accessible to owners of the super sports car Project24 or collectors of the high-performance single-seater GT2 cars, will offer a highly curated selection of luxury experiences such as a Fuoriserie private consultation with Maserati Head of Design Klaus Busse to customise their very own Italian sports car, a travel back in time aboard a Maserati classic car, as well as invitations to world-class sporting and racing events such as the Formula E e-Prix or Monterey Car Week.

The Maserati Tridente app is currently available via the Apple App Store and Google Play Store (download it here or here, respectively), while the larger Tridente membership programme has been launched in Italy and as a pilot in China, and is set to make its debut in North America in the second half of 2023. Rollout of the membership programme to the rest of Europe and Asia will start in 2024.