McLaren Automotive has announced the latest addition to its digital portfolio with the relaunch of the media website at cars.mclaren.press. The newly developed site provides a comprehensive archive of press releases, high-resolution images and high-definition b-roll video all free for editorial purpose for McLaren Automotive, McLaren Special Operations and McLaren GT. The full press kit for the new McLaren 675LT is also now available to view and download directly from cars.mclaren.press/press-kits/McLaren-675lt.
As with the new three-tier model range from McLaren, the press site is design led, with form following function. Fully responsive across all devices, including tablet and mobile, the site offers class-leading levels of efficiency with a revised design and new filter functionality designed to improve user experience and navigation.
In addition to press kits, news stories, and information from key global and regional events, the new site also brings together the various social and digital feeds including Facebook, Twitter and Instagram on one platform, to allow media to keep up to date with the latest developments from McLaren.