Performance Motors Limited (PML) has introduced PML$, a new digital rewards programme designed to complement and enhance the BMW ownership experience.
PML$ is awarded to customers who purchase a new BMW car from PML and can be redeemed across PML’s suite of products and services*, which includes BMW Service, BMW Lifestyle, BMW Bodyshop, and BMW Grooming. Each PML$ can be redeemed as a $1 rebate on eligible goods and services.
This new rewards programme is delivered and managed through the Sime Motors SG OneGo mobile app. Through the app, customers can view and track their PML$ balance in real time, monitor expiry dates, and review up to 12 months of transaction history. Each PML$ is valid for five years from the date of issuance, providing long-term ownership value and engagement beyond the initial vehicle purchase.
The PML$ programme reflects the brand's continued focus on using digitalisation to deliver greater convenience and personalisation throughout the customer journey and also allows customers to tailor their rewards based on individual priorities.
*PML$ is not applicable for purchases of BMW Motorrad goods and services. Redemptions may be subject to exclusions determined by PML
