Home Car Articles News News Listings Aston Martin News

'Q by Aston Martin' bespoke service debuts at Geneva Motor Show

06 Mar 2014|2,465 views

Aston Martin arrives at the 84th Geneva Motor Show with its most compelling bespoke sports car creations to date courtesy of its popular tailor-made service.

The Volante's unique exposed carbon fibre tonneau cover - finished in a deep gloss - nods clearly to the Vanquish's entire bodyshell since the car is, indeed, cloaked in a 'suit' of carbon

The luxury marque is also using the event to illustrate how customers can visualise their Q by Aston Martin creations, courtesy of a Q Lounge concept that will be the blueprint for similar bespoke specification rooms in selected Aston Martin dealerships around the world.

At Geneva, the lounge will feature a special display of unique paints, leathers and veneers, along with wall-mounted images of Q by Aston Martin cars, films and display cases.

From the simplest colour or trim amendment to wildly ambitious one-off car commissions such as last year's CC100 Speedster Concept, the personalisation service is inspiring its customers to let their imaginations soar.

Two examples of what can be offered will be on show in Switzerland - a Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante.

The Vanquish Volante - Aston Martin's ultimate new GT Volante - includes a raft of detail changes to everything from interior trim to bespoke Q by Aston Martin badging, here displayed as chrome with blue lace agate stone infill.

True Teal leather seats are illuminated by the V12's Californian Poppy orange accent stripes that also extend to the doors and paddle shift inserts

Inside, the Vanquish Volante's seats are bathed in luxurious White Essence leather with classic Cream Truffle stitching; contrasting with the rich Aurora Blue leather detailing and, the satin finish walnut veneer centre stack.

Meanwhile, the extreme new V12 Vantage S, Aston Martin's fastest production model since the exclusive One-77, fittingly has a more extreme treatment by Q's designers.

A bold paint scheme, including the thoughtful application of track-inspired vibrant Orange to contrast the Stratus White base colour and Jet Black roof, are mixed with vibrant leathers inside to create a car that looks almost as thrilling standing still as it is on the move.

Orange brake calipers, satin finish carbon fibre details, chrome and white enamel Q by Aston Martin badging - these demonstrate the level of detail change possible via the bespoke personalisation service, and hint at an interior that is as extreme as the car's blistering performance.

Aston Martin is showcasing the capabilities of its bespoke service - Q by Aston Martin - in Switzerland, as more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.

The luxury marque is also using the event to illustrate how customers can visualise their Q by Aston Martin creations, courtesy of a Q Lounge concept that will be the blueprint for similar bespoke specification rooms in selected Aston Martin dealerships around the world.

At Geneva, the lounge will feature a special display of unique paints, leathers and veneers, along with wall-mounted images of Q by Aston Martin cars, films and display cases.

From the simplest colour or trim amendment to wildly ambitious one-off car commissions such as last year's CC100 Speedster Concept, the personalisation service is inspiring its customers to let their imaginations soar.

Two examples of what can be offered will be on show in Switzerland - a Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante.

The Vanquish Volante - Aston Martin's ultimate new GT Volante - includes a raft of detail changes to everything from interior trim to bespoke Q by Aston Martin badging, here displayed as chrome with blue lace agate stone infill.

Inside, the Vanquish Volante's seats are bathed in luxurious White Essence leather with classic Cream Truffle stitching; contrasting with the rich Aurora Blue leather detailing and, the satin finish walnut veneer centre stack.

Meanwhile, the extreme new V12 Vantage S, Aston Martin's fastest production model since the exclusive One-77, fittingly has a more extreme treatment by Q's designers.

A bold paint scheme, including the thoughtful application of track-inspired vibrant Orange to contrast the Stratus White base colour and Jet Black roof, are mixed with vibrant leathers inside to create a car that looks almost as thrilling standing still as it is on the move.

Orange brake calipers, satin finish carbon fibre details, chrome and white enamel Q by Aston Martin badging - these demonstrate the level of detail change possible via the bespoke personalisation service, and hint at an interior that is as extreme as the car's blistering performance.