Their combined history totals more than 150 years. They share a tradition, passion for design and innovation as well as a long road in the world of racing. These two southern European brands, Seat (Barcelona) and Ducati (Bologna), are strengthening their bond on the occasion of the MotoGP World Championship, where the Leon Cupra, the Spanish brand's most powerful model, is the official car of the Italian team at the 18 MotoGP races.
In fact, Seat and Ducati have two collections that keep their tradition alive. Seat's Building A122 houses 263 vehicles, featuring race cars as well as several Vehicles that chronicle the history of Spain; like the 600 that put the country on wheels or the legendary 'Popemobile', which was purpose built for the Pontiff's visit in 1982. The Ducati museum in Bologna contains the brand's most iconic models, such as the 125 Desmo GP, the first racing motorcycle, and the Desmosedici GP07 with which Casey Stoner won the World Championship in 2007.
In addition to designing and manufacturing utility vehicles and street bikes, both companies have a successful track record in the world of motor racing. Since 1970, Seat Sport has won two World Touring Car championships (2008 and 2009), more than 25 rally titles and championships, and has organised successful single brand competitions around the world. Furthermore, Ducati has been competing in MotoGP for 14 years, winning 33 races, and 24 seasons in the Superbike World Championship, conquering 17 manufacturers' world titles, and is present in several other national championships.
Seat is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multi-national has its headquarters in Martorell (Barcelona), exporting 81 percent of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2016, Seat obtained an operating profit of 143 million euros (approx. SGD$2.14 million), the highest in the history of the brand, and achieved worldwide sales of nearly 410,000 vehicles.
